Methodology

Team reviewing a methodology board

How do you decide what tools, software or services to use in your Broker business?


The job of a being Broker is the same for everyone -- However, the operating systems, aggregator requirements and processes change based on size, goals and interest in technology.


At Broker Tools, we use five lenses, inspired by the product design world, adapted to the Mortage, Asset and Commercial finance industries.


These form the Methodologies we use to recommend products, services and software.

We optimise so workflows feel light, fast, and intuitive.
We test in low-risk ways before asking you to invest heavily.
We are explicit about how decisions are made - no hidden agendas.

Why Broker Tools

We love systems and processes that optimise the way you work.

There is a little buzz we get from leveraging your current systems and processes with AI and Workflow Automations. This allows us to remove any headaches, bottlenecks, or clunky Broker processes - by streamlining your CRM Design.

We achieve this through taking a practical approach to researching, planning and recommending products and service that work well for you.

Do we use AI to recommend the workflow or services? No.

Not because we don't want to but in our test so far, it hasn't been reliable in giving the "right" recommendation. See our test here: Why AI can't recommend your broker tool stack - yet!

Collaborative meeting between brokers and analysts

Our Five Decision Lenses

Every recommendation is stress-tested through five lenses. Together they reveal if a tool meets the businesses needs, creates focus and supports your long term goals.

Jobs To Be Done (JTBD)

Does the product solve the broker's real job to be done?

Energy ROI

Does it give more energy back than it consumes?

Focus & Leverage

Does it amplify the scarce resources that matter most?

Requirements Clarity (MoSCoW)

Is what you need explicit before we shortlist options?

Safe Testing (Lean Experiments)

Can we prove value fast, without heavy risk?

Lens 1: Jobs To Be Done (JTBD)

image looking out to the mountain view of jobs to be done

The TOP 3 JOBS to be done are:

1. Lead Nurturing
2. Data Capturing
3. Credit Assessment and Submission

Followed by settlement confirmation, finalisation and ongoing maintence. How do you achieve this?

1. CRMs: they manage lead intake, deal momentum, data clarity, client updates.
2. Fact Finds & Doc Collection: support data gathering forms and compliance matching
3. AI Recommendation Summaries, Virtual Assistants (human) and Bank Partnerships

Lens 2: Energy ROI

How much time do you have to process all of this?

We prioritise tools that remove fatigue - fewer clicks, clearer dashboards, faster client updates, and less double-handling.

Criteria: speed to settlement, lift in customer satisfaction, less back-and-forth, clearer notes.
The payoff: workflows that give brokers more time and headspace.
Broker walking confidently through an office

Lens 3: Focus & Leverage

Does the solution optimise the way the broker works?

Client Experience

Real-time updates, mobile access and visibility of progress that builds trust.

Bottleneck Removal

Remove double data entry, automate system notifications, and shorten approval times.

Revenue Momentum

Faster lead-to-settlement cycles with smarter prioritisation and automation.

This lens keeps every recommendation centred on client delight, time saved and revenue - while using "cool tech" if needed.

Lens 4: Requirements Clarity (MoSCoW)

Features: What we need for the software or service to be a win? What can wait? What gets rejected?

We write MoSCoW statements before shortlisting services or programs. It keeps demos honest and stop-checks scope creep so you buy only what you need.

Must Have

Non-negotiables for compliance, data quality, and speed to settlement.

Should Have

Valuable features that unlock efficiency within 90 days.

Could Have

Nice-to-have capabilities for later phases or team expansion.

Would Be Nice

Future bets that we keep on the radar without delaying the rollout.

Must Not Have

Habits or add-ons that slow the broker or create busy work.

We use MoSCoW to score, rate and prioritised what matters most to you

Lens 5: Safe Testing (Lean Experiments)

Test and tweak, how quickly can we confirm the software or service is the right one for you?

We design lean experiments with a clear hypothesis, a small operational test, and a single success metric.

Workflows: run pipeline demos, test data capture structure, and observable before/after comparisons.
Success Metrics: speed-to-yes, admin time saved, commitment to service, or error reduction.
Confirm a rollout plan, select a systems advocate and build an operations knowledge base.
image bike on beach representing safe testing

Why This Matters for Brokers

When we apply the five lenses, brokers experience:

  • Fewer tools, better adoption, and lower fatigue.
  • Cleaner data and faster settlements.
  • Confident service agreements with crystal-clear requirements.
  • Experiments that prove value before committing budget.
  • Stronger client trust through consistent updates and outcomes.
Our approach: aligned incentives, transparent criteria, and decisions grounded in the broker's reality.

The result: systems that make brokers more profitable, clients more confident, and teams more energised.

Ready to update your work process?

Book a Workflow Review

Let's map the jobs to be done, set the MoSCoW, and design systems that proves ROI.

Book a Workflow Review