Chapter 1: Intro & what is Great Creates?
0:00Hi and welcome to Broker Tools, where we unpack the tools, systems, and strategies that help brokers optimise the way they work. I'm Katey, your host,
0:088 secondsand today we are talking about customer retention, not through funnels or through automation, but via something
0:1515 secondsfar more human and tactile, thoughtful gift giving. Joining me for this conversation is Eta from Great Creates.
0:2424 secondsFor those of you who don't know Ekka,
0:2525 secondsshe runs a gifting studio that helps businesses create memorable, meaningful touch points for their clients. What I
0:3333 secondslove about Ekta's approach is that gift giving isn't just a nice gesture. It's a subtle but simple way for you to connect
0:4141 secondswith your clients and build long-term trust. For brokers who've been on the hunt for personalised gifts, whether that's for your post settlement at a client marketing event or Christmas,
0:5252 secondsthen this episode is for you, Ekta.
Chapter 2: How a teal water bottle sparked this podcast invitation
0:5555 secondsWelcome here.
0:5858 secondsSo lovely to be here, Kitty. Thank you very much for such a lovely introduction. I appreciate you and I appreciate your interest in in what I do.
1:061 minute, 6 secondsOf course. And I mean to be fair um you and I met because um we did a workshop together with Angela um is it Hernandez?
1:171 minute, 17 secondsYeah. Henderson. Henderson. Yes. Going back I think three years now. Three maybe four years even. Yeah.
1:241 minute, 24 secondsYeah. And and I and I think this is where I knew the value of gift giving the best because she did some really
1:311 minute, 31 secondsgreat prequests before we even tended the workshop. And um then she had all of these things that were crafted for us.
1:391 minute, 39 secondsOne of the things I got was this plaque that was my word for the year that I could have on my mantle. She also
1:461 minute, 46 secondscreated like this big round deck that said whatever. It was a different business at the time. Yeah.
1:531 minute, 53 secondsThat business and it had an EST so I could also hang that up. And and then I think my most favorite gift of all is um
2:012 minutes, 1 secondthis water bottle. And I know it's such a simple thing, a water bottle. It didn't have any of her branding on it, but it was in my favorite color of teal.
2:102 minutes, 10 secondsAnd so the thoughtfulness that she brought to the giftgiving process really just elevated the event that we had, it
2:172 minutes, 17 secondswas a whole weekend of really good insights into gift giving.
2:222 minutes, 22 secondsAbsolutely. And and when I think of Angela, that's that's one person that I think of who gets it right each time.
2:282 minutes, 28 secondsAnd that's because Angela is one of those people who will take interest in you as a person as opposed to you as a client. And that's where the gold is.
2:382 minutes, 38 secondsYeah. And again, it makes it memorable like you're like I four, five years later, three, what, however long later,
2:462 minutes, 46 secondsyou still remember because of the thoughtfulness that went into it.
2:502 minutes, 50 secondsThat's right. And the email that you sent out to me inviting me on your podcast said exactly that. I love my teal bottle and I think of you every
2:572 minutes, 57 secondstime I use it and I think uh I'd love to invite you to my podcast. So that again it's it's the bouncing off of the emotions, right? Like you know what what
3:053 minutes, 5 secondsAngela created for you had this emotional explosion pulling you because it's your favorite color and then you
3:133 minutes, 13 secondsusing it consistently over the last x number of years would have gone, "Oh, I need my teal drink bottle. Where is my teal drink bottle?" And then you coming
3:223 minutes, 22 secondsback to me saying, "Those bottles work from you. It's my favorite drink bottle.
3:263 minutes, 26 secondsCreated that explosion of emotions for me. Oh, you know, thank you for reminding me why I do what I do. I appreciate this so much. So, it's it's
3:333 minutes, 33 secondsit's a beautiful network, isn't it, of emotions being exchanged.
Chapter 3: How Ekta got into strategic gifting
3:383 minutes, 38 secondsYeah. And before we go down rabbit holes because I am very much notorious for getting into a rabbit hole. Um, how did
3:463 minutes, 46 secondsyou get into the industry of gift giving?
3:503 minutes, 50 secondsSo I have been running great creates as a promotional products and branded merchandise business since 2018
3:573 minutes, 57 secondsand over the years I am I am always the business that other business will re businesses will reach out to when it
4:054 minutes, 5 secondscomes to gifting at the end of the year to say thank you to their clients or their team members or both. And what I
4:134 minutes, 13 secondswas finding is that the conversations that I was having were completely missing out on that human touch. So one
4:204 minutes, 20 secondsof the things that keeps coming up is oh we've exhausted our marketing budget.
4:254 minutes, 25 secondsWe've got only this much left. What is the best we can do in that?
4:294 minutes, 29 secondsOh um you know what is the you know we we need to do this for our team members. We
4:374 minutes, 37 secondsmust have our logo on the product. Can we go with these? So if they work for you and if it's a gift coming from you,
4:444 minutes, 44 secondsdo they really need to have the company logo on it? They know where it's coming from. So it's it's about those things.
4:514 minutes, 51 secondsAnd slowly I started questioning or I started asking questions just to sort of navigate and see if I can change
4:594 minutes, 59 secondspeople's thinking or I can ask them those questions. And some of the times people were it was like a penny drop moment. Oh, you're right. Actually, yes,
5:085 minutes, 8 secondsyou're right. Maybe I don't need to do that. And then not only would it save them money in the branding, it also meant that those team members would not
5:175 minutes, 17 secondsjust leave the drink bottles on their office desk, they would carry them around. You know, it's it's embarrassing to carry something that has someone
5:245 minutes, 24 secondselse's logo all over it. So, it just meant that they had more utility and then those clients came back the following year saying, you know, you you
5:335 minutes, 33 secondsgave us that advice, we used it and it worked out really well and now what else can we do? So I had proof of concept. I
5:415 minutes, 41 secondsknew that this would work. I knew that a lot of people were open to changing their way of doing things and that's where it started.
Chapter 4: The thoughtful thought framework
5:475 minutes, 47 secondsOh, nice. And I guess there is this whole world within the gift giving. Um,
5:535 minutes, 53 secondswhere have you I guess found the strategic part of it because obviously you're just saying that it was clients
6:016 minutes, 1 secondfor Christmas or clients for their own team members. There is I guess that whole strategy that actually comes into
6:096 minutes, 9 secondsthe thoughtfulness of Absolutely. Absolutely. So a lot of times we work from the premise that it's
6:186 minutes, 18 secondsthe thought that counts. But you can take that a step further and say it's the thoughtful thought that counts. And if you really want to throw it out of
6:266 minutes, 26 secondsthe ballpark, you say a gift attached to that thoughtful thought counts the most.
Chapter 5: Why timing matters more than the gift itself
6:336 minutes, 33 secondsSo when we do Christmas gifts, what happens is everyone's doing Christmas gifts at that time.
6:406 minutes, 40 secondsSo even your thoughtfully thought out gift can get lost in the novels. When you do a gift at the end of a
6:496 minutes, 49 secondstransaction, it's quite predictable and it's it comes across as very transactional.
6:556 minutes, 55 secondsSo So that's what takes the strategy away and brings the transaction into it.
7:017 minutes, 1 secondyou know, you did this for me, therefore I'm doing this for you. The the strategic side is when you take all of that away and you actually connect with
7:087 minutes, 8 secondspeople at an emotional level. So you this the strategic gifting what that entails is we we will not be doing
7:167 minutes, 16 secondsgeneric gifts because our clients are not generic. Our clients each client is different. They have a different value for us. So
7:247 minutes, 24 secondstherefore we will not be doing generic gifts.
7:267 minutes, 26 secondsWe will not be doing gifts that are bulk lot. We will not be doing gifts with our logo on it. We will make it about the
7:347 minutes, 34 secondsclient. It's not about me. It's about you. So that's when the strategy comes in.
Chapter 6: Strategic gifting defined: right gift, right person, right time
7:387 minutes, 38 secondsIt's about finding the right gift at you know for the right client with the right
7:467 minutes, 46 secondsthought and delivering it at the right time. That's what the strategy is. So it feel it sometimes could feel completely
7:537 minutes, 53 secondsrandom like why am I getting this gift in July? Uh, but that's where they'll pick up the phone and go, "Hey, I just got this from you. It was very
8:018 minutes, 1 secondunexpected. Thank you. I really appreciate you thinking of me."
8:058 minutes, 5 secondsAs opposed to December when you send it in November or December, people are not.
8:098 minutes, 9 secondsThey'll just probably send you an email or thank you very much. Or nobody's picking up the phone because everyone's busy at that time. So, if you make it random.
Chapter 7: The bamboo phone charger example
8:208 minutes, 20 secondsYeah. Well, and also even if you are giving it at Christmas, if you're doing something unique, cuz one of the things I was it like a bamboo uh phone charger that you guys had.
8:308 minutes, 30 secondsYes.
8:318 minutes, 31 secondsYou know, like one, it's practical and sure some things don't have to be branded, but you can have some things branded too like if it's part of that
8:398 minutes, 39 secondslonger term strategy because um I have seen you do some branded things as well,
8:448 minutes, 44 secondsbut that you know bamboo uh phone charger is a memorable gift. It's not um it's one that's practical. It's useful.
8:538 minutes, 53 secondsIt's not a pen. Um correct. And and it could be that strategy you're talking about.
8:598 minutes, 59 secondsCorrect. If you know that your client is going away with their family during the December holidays, it could be a beautiful gift that you send out not
9:069 minutes, 6 secondstowards the end of November or middle of December. You send it out towards mid to end October. And you go, I know you're
9:149 minutes, 14 secondsplanning your big holiday. I'm really excited for you here. I'd love for you to have this bamboo charger. Um, and I thought I'll send it in advance so that
9:229 minutes, 22 secondsit's one less thing that you need to buy or purchase prior to your holiday. Yeah.
Chapter 8: Branding: if you must, brand it with their name, not yours
9:279 minutes, 27 secondsAnd I really value everything that you've done for my company and I value our relationship. If you want to brand
9:349 minutes, 34 secondsit, if it's a gift, refrain from branding it with your own company name.
9:409 minutes, 40 secondsIf you're picking the right time and the right moment and the right gift, they know who it's come from. It doesn't have to have your branding on it. If you must
9:489 minutes, 48 secondsmust brand, brand it with their last name. Brand it with their logo.
9:549 minutes, 54 secondsIf you if if if it's for John Smith, you know, branded with Smith's or Smith.
10:0310 minutes, 3 secondsAnd then that way it's just not for John. It could be used by his wife. It could be used by his kids. It could be
10:1110 minutes, 11 secondsused by anyone that lives in the Smith household.
Chapter 9: The lip gloss with the mirror — a masterclass in event gifting
10:1310 minutes, 13 secondsYeah. And again, you're creating memories out of this gift giving. Um, I attended an NMBB um, which is an
10:2210 minutes, 22 secondsaggregator in the um, you know, broker loan space. And I I mean it was a it was
10:3010 minutes, 30 secondsa workshop for all women in finance. And my it's probably my my favorite gift that she ever did was it was lip gloss,
10:3810 minutes, 38 secondsbut it wasn't just any kind of lip gloss. It had a little mirror on it. And I was like, "Yeah,
10:4410 minutes, 44 secondsthere you go. What can please you better than having a mirror in your little handbag, isn't it?"
10:4910 minutes, 49 secondsWell, like as in it wasn't a separate mirror, it was a mirror right on the lip gloss. And I was like, "Oh my god, that was such a brilliant move."
10:5710 minutes, 57 secondsYeah.
10:5710 minutes, 57 secondsUm by her to even implement that type of strategy because she was really determined to be able to give the women
11:0411 minutes, 4 secondsin finance a gift that is memorable. And again, I'm remembering. I'm not going,
11:1011 minutes, 10 seconds"Oh, I went to a banking event and I got a lip gloss." I remember exactly who gave it to me.
11:1511 minutes, 15 secondsCorrect. And and you also remember it because it is a product which is not very expensive to buy, but it's high
11:2311 minutes, 23 secondsutility and she knows that this would speak to any and every woman because who doesn't like to touch up their lips or who
11:3011 minutes, 30 secondsdoesn't want lip balm on their lips when they're uh, you know, out and about or who doesn't want to gloss their lips in an event, you know? And it's it's a very
11:3711 minutes, 37 secondsquick thing that women will end up using. They will have it in their purses all the time. And as you rightly said,
11:4411 minutes, 44 secondsyou remember where it's come from. Um even though it may not have been branded with her company name.
11:5011 minutes, 50 secondsNo, definitely wasn't. And it's still in my handbag. Um um and I guess there's the counter side
11:5811 minutes, 58 secondsof it like is in obviously I'm talking about the memorable kind of events but there and memorable gifts I've received over the time but there are also awful gifts.
Chapter 10: The worst gift ever received (and why it still stings 7 years later)
12:1012 minutes, 10 secondsWhat are your like worst gifts that you've seen out in the market?
12:1512 minutes, 15 secondsUm I think anything that really does not make it that loses that personal connection. I can I are you okay with if
12:2312 minutes, 23 secondsI share a story or an anecdote or Go for it.
12:2712 minutes, 27 secondsWonderful. So there was this particular vendor that we as a family had been working with on a certain project and it
12:3512 minutes, 35 secondswas a long-term project like it lasted at least five or six months and in that time that particular person had been to
12:4212 minutes, 42 secondsour house a few times and this one time I remember because it was around afternoon tea I cooked afternoon tea and
12:4912 minutes, 49 secondswe sat down discussed business but then we sat down and enjoyed like that common time together. In that time it came up
12:5712 minutes, 57 secondsthat as a family we are vegetarians and for religious reasons we don't drink alcohol and all of that was discussed
13:0513 minutes, 5 secondsand they were asking some really good questions. They were curious. They were really thinking about it and taking it on board and asking leading questions
13:1313 minutes, 13 secondsand you know really really good questions and taking a lot of interest and that's what you want right when you're consolidating a relationship.
13:2013 minutes, 20 secondsYeah. Now at the end of that project, we got this uh beautiful
13:2713 minutes, 27 secondsgourmet gift basket which had artisan uh you know uh biscuits and cookies and um
13:3513 minutes, 35 secondsmany other things. But then amongst that was a packet of beef jerky and a bottle
13:4113 minutes, 41 secondsof alcohol. You know again everything expensive, everything highly curated from local vendors very thoughtfully put
13:4813 minutes, 48 secondstogether. But then question mark was it really thoughtful? We had shared a couple of hours together where we
13:5613 minutes, 56 secondsdiscussed all these things with you and not because I was saying to you don't get me a gift. It just came up in conversation. Yeah.
14:0414 minutes, 4 secondsSo, how could that come into my like how could that be a a good gift, you know,
14:1114 minutes, 11 secondswhere you've completely forgotten or disregarded or not honored what our
14:1714 minutes, 17 secondsfamily values are and it felt like a h maybe it would have been better if you hadn't given me anything.
14:2414 minutes, 24 secondsUm, but look, you know, I I like to operate from a place of gratitude. So I went and distributed everything to my
14:3214 minutes, 32 secondsneighbors because we can't we we couldn't consume even the vegetarian items because there was beef in that. So we introduc you know we gave that away
14:3914 minutes, 39 secondsand our neighbors were very thankful and were very happy with us and we won some brownie points with our neighbors but the experience itself I'm talking about
14:4814 minutes, 48 secondsit this happened in 2019 we're seven years down the line and it's one of my experiences which you know which really
14:5514 minutes, 55 secondsdrives me to do more in this space. So if you you know if don't be tonedeaf like think about who you're sending it
15:0415 minutes, 4 secondsout to. It's very easy and I'm not saying that they did that on purpose.
15:0715 minutes, 7 secondsCould have been a a mistake but it was a mistake because they probably had multiple generic baskets. Yeah.
15:1515 minutes, 15 secondsAnd it was just easy to send a basket off.
15:1915 minutes, 19 secondsSo when you're thinking about ease, also think about how would the receiver of
15:2715 minutes, 27 secondsyour gift feel. Would it make them feel at ease or would they would it make them feel really uncomfortable because it made us feel very uncomfortable to have that in our home?
Chapter 11: The emotional stakes of getting it wrong
15:3715 minutes, 37 secondsYes. And at the end of the day, the whole purpose of gift giving, like whatever it is, is to be memorable and
15:4415 minutes, 44 secondsmake sure that you continued the warm fuzziness from the relationship cuz that is the client retention part. It made a
15:5315 minutes, 53 secondsgreat relationship go to ick um status because you're like, I don't eat this food. And let's be fair, like we're in a
16:0216 minutes, 2 secondsbigger culture now where most people aren't drinking alcohol. Um, and there are a lot more vegetarians. And while you're not a a vegan by any means, um,
16:1116 minutes, 11 secondsor lactose intolerant, if you've not even paid attention to their dietary requirements and you sent a gift that
16:1916 minutes, 19 secondsmet those, um, that didn't even meet those needs. It's where you're like like it's like an ick. You're like,
16:2716 minutes, 27 secondsinstead of like and that's what you kind of want. You want to keep the Exactly. And and we do that all to our
Chapter 12: Thinking about clients the way you think about family
16:3616 minutes, 36 secondsfamily members, don't we? You know, if we are trying to buy presents for our parents or for our spouse or for our kids, we're thinking about that. Oh, you
16:4416 minutes, 44 secondsknow, how are we going to wow them? I know for my I have two boys and I know when I go and buy a gift for them, which could be for their birthdays, I'm thinking about what's age appropriate.
16:5416 minutes, 54 secondsThe six years apart, what might be appropriate for my older son is definitely not going to be valued by my younger one and vice versa. But I know
17:0117 minutes, 1 secondwhat they individually like. When I'm at the shops, I'm not just picking off a Lego truck from the shelf and going,
17:0717 minutes, 7 seconds"Oh, yeah, he wants a Lego truck. I'll just give this to him." I want to know exactly which Lego truck he wants. And I'm also thinking about, can I better this for him when I'm looking for it?
17:1717 minutes, 17 secondsAnd in my mind, subconsciously, I'm thinking about, oh my god, he is going to go completely crazy when he gets this in his hand because I know he's been
17:2517 minutes, 25 secondswanting it for such a long time. he's been holding out and he's just going to go completely crazy when I give this to him. That's part of the experience I'm
17:3417 minutes, 34 secondsfeeling, right? And then once I've purchased it and got him home, I know I've thought about how am I going to give this to him? Am I going to leave it
17:4217 minutes, 42 secondsoutside his door at night so that's the first thing he sees in the morning when he comes out of his bedroom? Or am I going to do a treasure hunt game for him
17:5017 minutes, 50 secondsto get to it? Or am I going to hide it somewhere and let him discover it? or will I take it for him at school when I
17:5817 minutes, 58 secondsgo to pick him up that afternoon from school. I'm thinking about all those things and when finally the moment comes when he's actually got the gift in his
18:0618 minutes, 6 secondshand and he's doing everything that I had imagined, it makes it so worthwhile,
18:1218 minutes, 12 secondsright? So these people who are your clients or your team members or your vendors, your suppliers,
Chapter 13: Business clients are people with emotions too
18:2018 minutes, 20 secondswe tend to forget in the business world that they are also people. Mhm.
18:2618 minutes, 26 secondsThey are people who have emotions. They are people who are capable of feeling the exact feelings, the exact experiences we want our inner circle,
18:3818 minutes, 38 secondsour loved ones to feel. We forget that.
18:4118 minutes, 41 secondsWe look for items that, you know, we we we tend to have the system of what's the minimum effort I need to put in.
18:4918 minutes, 49 secondsMhm.
18:5018 minutes, 50 secondsAnd get away with it. We don't do that when we're looking after our closest friends or family members. We don't do the bare minimum.
18:5818 minutes, 58 secondsBut we do that in business. And I'm a firm believer that energy doesn't lie.
19:0319 minutes, 3 secondsPeople know how to be grateful. will always say thank you, but they can sense what place you're operating from when
Chapter 14: How trust and loyalty are built through genuine care
19:1119 minutes, 11 secondsyou're giving a gift. Something that is curated specifically for them will just elevate those fantastic, happy,
19:1919 minutes, 19 secondsfeel-good hormones right there. And that's when the trust is built, the loyalty is built, which I think is what the your target audience of, you know,
19:3019 minutes, 30 secondsthe brokerage industry, that's what it thrives on. It thrives on trust on trust completely. And I guess when you think
Chapter 15: The CRM as a gifting intelligence tool
19:3919 minutes, 39 secondsabout client retention, look, let's be fair, the brokering world is in high tense and you have so many things going
19:4719 minutes, 47 secondson in your world, maintaining and thinking all of these things. Um, obviously having a good CRM, wink wink,
19:5519 minutes, 55 secondsnudge nudge. Um, uh, always helps. And if you happen to hear something, you should note that down and log that
20:0220 minutes, 2 secondstowards your client in your CRM. Um, so that when it comes to settlement or any other thoughtful gift giving, you have it in there. But pre-doing all of that,
20:1120 minutes, 11 secondsyou could probably like minimise the thoughtfulness by having like three to four gifts that meet a basic profile and that you would send one of those gifts.
20:2220 minutes, 22 secondsSo you can do what we call the bare minimum because you are in a high intense environment, but you've kind of think thought about it strategically
20:3020 minutes, 30 secondsknowing that this is what you're going to do for your customer and your client.
Chapter 16: Having 3–4 gift profiles for a busy brokerage
20:3420 minutes, 34 secondsCorrect. It's strategic gifting is not about creating more work for you. No,
20:3920 minutes, 39 secondsit's about having it's about reminding people to have their heart in the right place. It's not about it's not about exhausting your budget or exhausting
20:4720 minutes, 47 secondsyour time. It's definitely not about that. It's about focusing that on where it truly matters. We're all capable of
20:5520 minutes, 55 secondsbuying coffee cups and drink bottles for ourselves. It's it's the delivery of that. It's the execution of the delivery of the gift that matters.
21:0321 minutes, 3 secondsIt's it's the thought behind it. It's the thoughtfulness with with which it is delivered. Thoughtfulness and strategic gifting doesn't also always have to be
Chapter 17: Strategic gifting is not more work — it's the right mindset
21:1121 minutes, 11 secondsin the form of a tangible gift. It can be in the form of an experience. If you know that a certain family is about, you
21:1921 minutes, 19 secondsknow, playing football or playing rugby or watching cricket, you know, there's opportunities there for you. If there's a game of cricket or a game of tennis that's happening in the in the city,
21:2821 minutes, 28 secondslike, you know, Brisbane hosts and and all of our major cities across Australia host some very very big games. So,
21:3421 minutes, 34 secondsthere's an opportunity there. If you know that they they enjoy experiences which are sports related experiences or movie related experiences, there are
Chapter 18: Gifting as experience, not just product
21:4221 minutes, 42 secondsopportunities there, you know. So, it's it's about capitalising on those little things and all of that can actually be done very easily by making those little dot points in the CRM.
21:5321 minutes, 53 secondsYeah. And I guess if you have a small budget as well, you can factor in these
22:0022 minutestypes of things so that one, you're still doing it thoughtfully but within the budgets that you have.
Chapter 19: The $50 superhero portrait that built a 6-year partnership
22:0622 minutes, 6 secondsCorrect. And it doesn't have to be expenses. Can I give you another example of something that I did for Absolutely.
22:1222 minutes, 12 secondsUm, we think about clients, we think about team members, we often forget about vendors,
22:1822 minutes, 18 secondsour suppliers, right? So, there was this time in early 2020 when I was creating my website with my website designer. And
22:2622 minutes, 26 secondsas you know, that's again a long-term relationship. A website doesn't get designed overnight, right? They do, but but that Exactly. It can, but if you
22:3522 minutes, 35 secondswant a really good website, you need to work with that person. uh on a longerterm basis and I had to work with
22:4222 minutes, 42 secondsmy website designer for a good 8 to nine months because we wanted to get it right and this was during the peak of co 2020
22:4922 minutes, 49 secondsnow over that time of course you don't just become a client supplier relationship it evolves right you tend
22:5722 minutes, 57 secondsto get to know a little bit about each other in that time also he had his first baby uh a little a little girl and a
23:0623 minutes, 6 secondsyear for a few weeks before her first birthday, there was an accident in which she ended up burning her arm. A little
23:1223 minutes, 12 secondsbaby, not even a year old, burnt her arm a few weeks before her first birthday that the parents were really looking forward to celebrating.
23:2123 minutes, 21 secondsAnd uh we had a meeting and he he was being really vulnerable about you know
23:2723 minutes, 27 secondsthe what it is that he and his wife are going through and it's so difficult. Of course it would be. So, uh, because I
23:3523 minutes, 35 secondshad had a fairly good relationship with him by then, I said to him, I requested him for a family photo if he felt
23:4223 minutes, 42 secondscomfortable to share one, which he did immediately. He's like, "Oh, you know,
23:4623 minutes, 46 secondsEta, this is my favorite family photo of us." Yeah, I've sent it to you. I said,
23:5023 minutes, 50 secondsyou know, I've got something in mind and I didn't know how I would execute it,
23:5423 minutes, 54 secondsbut I went on to Fiverr and I found someone that could digitally create. So
24:0224 minutes, 2 secondsanother thing that he shared in that vulnerable moment was how they tell their daughter consistently that she's a super healer
24:0924 minutes, 9 secondsand she's got the superpower of being a super healer and how the arm brillian because she had to go through multiple treatments and very painful treatments.
24:1924 minutes, 19 secondsSo all I got done was I you know moved the person that did this for me, you know, it was a random person but they
24:2724 minutes, 27 secondsseemed to be doing their job really well. They moved the faces onto superhero bodies and the little girl was in a Superman costume and with that and
24:3624 minutes, 36 secondsI got them to write superhero and I sent it as a digital thing and had a note addressed to the child saying dear so and so happy first birthday.
24:4724 minutes, 47 secondsYou are a superhero, a healer and I am so proud of all you know you're being so brave over the last few weeks. I want
24:5424 minutes, 54 secondsyou to ask mom and dad to print this out and frame it and put it up on your favorite wall in the house. Yeah. And I got a call from him and he's like,
25:0325 minutes, 3 secondsI have tears streaming down my face.
25:0625 minutes, 6 secondsNobody's ever done this. I really appreciate it. And it's so thoughtful.
25:1025 minutes, 10 secondsIt didn't cost me anything more than $50 or $60,
25:1425 minutes, 14 secondsbut I know it consolidated our partnership. Six years down the line, we still work together, you know. So, it's
25:2225 minutes, 22 secondsit's what that is. It's about not what someone if the focus moves from what someone can do for you to what can what
25:3025 minutes, 30 secondscan I do to make this relationship feel valued. Yeah.
25:3525 minutes, 35 secondsIt's just that slight change of thinking and that can I I I know I've seen it make a huge difference.
Chapter 20: AI tools: creating personalised gifts for free
25:4425 minutes, 44 secondsIt does. And we are now gifted in the world of AI. So you don't even need to spend a dime. You can just go on to Nano Banana.
25:5325 minutes, 53 secondsThat's right. And they'll create that for you. Right.
25:5625 minutes, 56 secondsThat's it. So, you know, like as in that it's even way cheaper than when knew how to do it. Correct. Correct.
26:0326 minutes, 3 secondsYeah. And I mean it's I think it's getting into the thoughtfulness and finding moments to win. Um not
Chapter 21: When does a gift become bribery?
26:1126 minutes, 11 secondsnecessarily like this is a game that you have to win because obviously we don't want to step into the world of making this like a game of bribery.
26:2026 minutes, 20 secondsBut um what have you seen that is I guess how do I put it where the thoughtfulness moves past any other you
26:2926 minutes, 29 secondsknow maybe hesitancy in people having received a gift because sometimes people might receive gifts and go uh you know this is a manipulation tactic.
26:3926 minutes, 39 secondsYeah and and and and that's beautifully put. Thank you very much for asking the question.
26:4426 minutes, 44 secondsuh I think first and foremost we need to be mindful of the ethical and integrity guidelines that any industry has or any particular you know a person in a
26:5226 minutes, 52 secondscertain position has. I know with governments and government organisations and roles in the government, there are certain restrictions around that. You
26:5926 minutes, 59 secondsmust always be respectful. But even in that space, nothing stopping you from sending a heartfelt thank you note
Chapter 22: Ethical gifting guidelines and regulated industries
27:0927 minutes, 9 secondsor nothing stopping you from touching base with someone 3 months down the line after you've had your first meeting,
27:1427 minutes, 14 secondsregardless whether or not the deal went through, saying, "Hey, you shared that with me. I was just checking in to see how things are. I hope things are great or I hope things are better depending on what it was that they shared.
27:2427 minutes, 24 secondsThat doesn't cost anything. You're not overstepping any boundaries with that.
27:2727 minutes, 27 secondsYou're just letting someone know I see you. Yes.
27:3227 minutes, 32 secondsAnd I remember you and I thank you for the privilege of your time. You know,
27:3627 minutes, 36 secondsit's it's all of that. You're right. It can come across as bribery provided there is that transactional motivation to it.
27:4527 minutes, 45 secondsHere, I'm going to give you these, but then I would like you to do this for me. and there's strings attached, you know,
27:5127 minutes, 51 secondsthat's when it becomes bribery or when it's done when when the gift is given either just during the process of the deal being sealed or soon after.
28:0128 minutes, 1 secondYeah,
28:0228 minutes, 2 secondsthat's when it feels like okay, you know, this was completely transactional. But if you were to go into your CRM now,
28:0928 minutes, 9 secondslet's say in a brokerage industry, I think we've worked with a few brokers over our over our lifetime here in Australia and you usually end up working
28:1728 minutes, 17 secondswith someone for a minimum of three months, you know, if it's a mortgage broker, for example, and it could be longer than that. I know our mortgage broker, we've been working with them for a good four or five years now.
28:2728 minutes, 27 secondsYeah. So uh you know it's it's that opportunity to understand okay you know they've got you know this this is a
28:3528 minutes, 35 secondshusband and wife or this is a spousal relationship or a partner living in partner relationship or whatever it is and they've got these kids they've got this pet. This is what matters to them.
28:4528 minutes, 45 secondsThis is what they really appreciate.
28:4728 minutes, 47 secondsThis is what they do on weekends. If it's about that then it's not bribery.
28:5328 minutes, 53 secondsIf it's about, hey, um, I know your son likes to play basketball. I was at the shops buying a basketball for my son
Chapter 23: The referral ask that ruins the gesture
29:0029 minuteswho's now starting out and I and I thought of you and I I was waiting to catch up with you and I thought your son might like that's not bribery. That's
29:0829 minutes, 8 secondsthat's actually caring about someone's interests and you've not only thought about John Smith, you've actually
29:1429 minutes, 14 secondsthought about his son who plays basketball. That's not bribery. That's a care factor. Yeah,
29:2229 minutes, 22 secondsit's bribery also when it's all about me and nothing about you. You know, it's it's it's it's very self-centered and
29:3029 minutes, 30 secondsnot thinking about well, what would this person really need from me or how can I show that I genuinely care? Energy doesn't lie.
29:3929 minutes, 39 secondsIf you're doing it from a place of good,
29:4129 minutes, 41 secondssound, genuine, authentic energy, people will see.
29:4429 minutes, 44 secondsYes. And as you were saying it, I think it's just like what we call the the small notes. So you can give a gift and go if you're thinking of another person
29:5329 minutes, 53 secondswho might appreciate our services please remember to refer us. That is the part where the gift feels like bribery
30:0030 minutescorrect or manipulation to get more leads. And what you're trying to do in the process of gift giving is just be
30:0830 minutes, 8 secondsmemorable. Like you're not a product or service that you've just that someone could you're not a post-it note like as in oh thanks I I got a post-it note.
30:1830 minutes, 18 secondsYou want to be consistently remembered in this process and it's some of those like like the follow-up type of
30:2530 minutes, 25 secondsstatements that probably make it transact change from just a gift to a transaction.
Chapter 24: Brokers sit in a privileged position for relationship gifting
30:3230 minutes, 32 secondsAbsolutely. And I think in the people in the brokerage industry sit in a very very privileged position because they end up working with families or with
30:4030 minutes, 40 secondspeople for a very very long duration and there are lots of opportunities for them to come across and establish that
30:4730 minutes, 47 secondsconnection you know that heartfelt connection as opposed to just you know uh yeah you did this for me and I
30:5530 minutes, 55 secondsdelivered and then that's it. I think it's about the service that you can offer. It's of course we do s I offer a service even though I am in a product
31:0431 minutes, 4 secondsbased e-commerce business I believe I offer a service to my clients in the form of a product but the service aspect is when I'm
31:1231 minutes, 12 secondshaving these touch points with them when I'm connecting with them when I'm pairing about what matters to them yeah the humanness
31:2031 minutes, 20 secondsthe humanness and delivering on that yes and let's be fair we're in the world of AI so the way um people buy now more
31:3031 minutes, 30 secondsthan ever is how have you connected with me? And if you want longevity in your business, we're obviously not trying to
31:3731 minutes, 37 secondsadd another touch point or overdo the to-do list for you because this whole process of simplifying gift giving can
31:4631 minutes, 46 secondsbe done. Um what we're ultimately saying is that care enough like don't overextend your care but care enough um to meet those people.
31:5731 minutes, 57 secondsCorrect. It could be absolutely it could be you know something that you may have noticed on LinkedIn or Instagram or Facebook or
32:0432 minutes, 4 secondswherever it is that we live in the socials or you might have come across on your digital e newspaper and you go hey I read this and I thought about you and I thought this might be of interest.
32:1632 minutes, 16 secondsYeah.
32:1632 minutes, 16 secondsAnd and that's not cost anything. It's just cost a fraction of your time. But it it tells me, "Oh, Katie really cares
32:2432 minutes, 24 secondsabout we spoke about this months ago and she still remembers completely." Even if you see like a um they happen to appear in media, you go,
32:3332 minutes, 33 seconds"I caught you. I saw you here." And you just send a random photo again. It's just I'm thinking of you moments or I
Chapter 25: "I saw this and thought of you" — the zero-cost touch point
32:4132 minutes, 41 secondsnoticed you moments in in um and in a world where you are living in silos.
32:4732 minutes, 47 secondsmore often than not, people need to feel a little bit more connected in these moments. You just don't realise um when
32:5632 minutes, 56 secondsthe I think of you or I saw you actually has impact and you're really not even gift giving then you're just giving thoughtfulness.
Chapter 26: The chocolate kettle bell story
33:0633 minutes, 6 secondsOne of my vendor, another story, one of my vendors um makes beautiful chocolate
33:1433 minutes, 14 secondsrelated confectionary and they do very very innovative stuff and I remember seeing on their website they created this beautiful kettle bells chocolate
33:2233 minutes, 22 seconds100% chocolate kettle bells. Now one of my biggest portfolio is a a center which
33:2933 minutes, 29 secondsis uh a swimming and a gym and a you know like a full health and well-being center and uh the person that I leased with was
33:3833 minutes, 38 secondsthe CEO of that center and you know also in many ways became my mentor along with being my biggest
33:4633 minutes, 46 secondsportfolio. They used to start that day at 5:30 in the morning because that's when the center opened for gyms and things like that. So that was our best
33:5333 minutes, 53 secondstime to catch up and talk business. So this one time I actually got a chocolate kettle bell made for him and went to
34:0134 minutes, 1 secondmeet with him at 6:00 in the morning and um he said, "So Ecta, why are we catching up today?" I said, "Cuz I'm launching a new product and I thought it
34:1034 minutes, 10 secondsmight be of interest to you." And he goes, "What is it?" I said, "Oh, it's just, you know, kettle bells and dumbbells." And he looks at he goes, "Why the hell would you get into that?
34:1934 minutes, 19 secondsWhy is do you know how competitive that market is? What are you going on about?
34:2234 minutes, 22 secondsI don't need your kettle bells. I've got my own suppliers. I was like, just have a look at this, please. I want you to just look at this and genuinely give this feedback to me. Not you. Maybe
34:3134 minutes, 31 secondssomeone else might be interested. And he goes, "Oh my god, I can't believe you're doing this."
34:3634 minutes, 36 secondsAnd the theatrics, I had the kettle bell in a bag and I bent down and I lifted it like actually a 20 pound kettle bell.
34:4334 minutes, 43 secondsAnd I did, oh my god. And I I held it and I put it on his table and I said,
34:4834 minutes, 48 seconds"Just test it, Steve. Just just pick it up and see what it is." And he approached it thinking it's a 20 pound kettle bells. And and as soon as he lift
34:5634 minutes, 56 secondsit, it just went up like that. And he looked at me looking so pleasant. I said, "That's 100% chocolate, dark
35:0435 minutes, 4 secondschocolate, good quality chocolate. I hope you can enjoy this with your tea."
35:0835 minutes, 8 secondsKrie, he went pink in the face last. He could not believe it that I came at 6:00 in the morning to deliver this chocolate
35:1635 minutes, 16 secondskettle bell and see it worked out so well. The surrender pity I did not know that their jin had been boarded the best
35:2235 minutes, 22 secondsin Queensland. And that night he was actually taking the team out for dinner.
35:2835 minutes, 28 secondsNow the team is personal trainers. So it's very counterintuitive to give chocolate and that big a chocolate to
35:3535 minutes, 35 secondspersonal trainers to share. But I know it, you know, the trainers perceived him as someone who cared cuz I said to him,
35:4435 minutes, 44 seconds"Oh, well then you have to share this with your trainers tonight. Let them smash it and enjoy some chocolate and have fun with it." Um, it didn't have to
35:5235 minutes, 52 secondscome from great creates. It came from him. But I know that they had a really fun time, you know, working out with that kettle bell, smashing it and
36:0036 minutesbreaking it on all of that as as a group of personal trainers celebrating success. And as I was leaving his office, this is the icing on the cake
36:0836 minutes, 8 secondsfor me. As I was leaving his office that morning, I could still hear him giggling off and then I heard him say, "Weirdo,"
36:1536 minutes, 15 secondswhich which tells me he really liked the gift. He resonated with it.
36:2136 minutes, 21 secondsYeah. And sometimes um being weird or being crazy um I have been called those things in my lifetime, too.
36:2936 minutes, 29 secondsUm it's memorable at the end of the day.
36:3236 minutes, 32 secondsyou're stuck in the memory and um and if you need a giggle and you have to flash back to a memory that made you giggle,
36:4036 minutes, 40 secondswhy not?
Chapter 27: Ekta's five gifting principles
36:4136 minutes, 41 secondsWhy not? Um if you could think of say five things that someone would implement
36:4836 minutes, 48 secondsinto their I guess gift giving or even thoughtfulness because I really think that this is beyond you know just gifts.
36:5736 minutes, 57 secondsWe're really talking about how to be thoughtful. what would you say and what would you also say they should avoid?
37:0437 minutes, 4 secondsYeah. So, I think the first thing is when you're engaging in conversation,
37:1037 minutes, 10 secondsactually listen and be curious. Ask good questions. Ask more leading questions so you can get more intel on the person that's sitting across from you.
37:2037 minutes, 20 secondsAlso, pay attention to the people that matter to your client.
37:2637 minutes, 26 secondsI know I've been in with my mortgage broker meetings and I've been sitting quietly and my husband's been doing all the talking yet we don't proceed with any decisions until I have given my 100%
37:3837 minutes, 38 secondsyes. Yeah.
37:4037 minutes, 40 secondsYou know, so it's quite often the wife or the spouse that's on the quiet sitting in the background that could
37:4837 minutes, 48 secondsactually be the decision maker here. So whilst we don't have to you know fess up to them or anything like that we we
37:5537 minutes, 55 secondsstill need to factor that in. So who are the people that matter to my client not just personally but also in the
38:0338 minutes, 3 secondsbusiness sense who are the people that without whom my client's work would get fractured. Is it their personal assistant? Is it their
38:1138 minutes, 11 secondsmarketing director? Is it their vice president in the company? Is it someone else? M.
38:1738 minutes, 17 secondsSo having those three or four things in mind is is definitely something I'd encourage you to do. The next thing I'd
Chapter 28: Send Christmas gifts in October
38:2338 minutes, 23 secondsencourage you to do is avoid sending out gifts during the noisy parts of the year. Christmas as an example.
38:3238 minutes, 32 secondsSend your Christmas gifts in October.
38:3438 minutes, 34 secondsHave a cheeky note that says, "I know Christmas gets really busy for everyone.
38:3838 minutes, 38 secondsI'm sending out my thank you to you for the whole year in October."
38:4238 minutes, 42 secondsYeah. I want you to enjoy this this present. Make it as personable as you can. It doesn't have to be expensive. It can just be thoughtful.
38:5338 minutes, 53 secondsDo that. Send something which their spouse will value. And that quite often
Chapter 29: High utility gifts: cheeseboards, knives, chargers
39:0139 minutes, 1 secondwe spend the most amount of time in our homes in the kitchen and the living area.
39:0739 minutes, 7 secondsIs there something which is a high utility item that you can give to them that they can use in their kitchen every single day? Is it a beautiful
39:1439 minutes, 14 secondscheeseboard that you can give them? Is it a beautiful set of knives that you can give to them?
39:1939 minutes, 19 secondsIs there uh something really wonderful that you can give to them? Keep it wonderful by not sticking your logo on it.
39:2839 minutes, 28 secondsYeah. I mean, and again, I'm always a fan of, you know, obviously no logo is also helpful, but there is also
39:3639 minutes, 36 secondssometimes it's okay um to do it. And it's it's really about how do you use your strategy for it for it? Yeah. And as I said, if you must
39:4539 minutes, 45 secondsput a logo, put their logo, put their last name, brand it with that. I would not feel comfortable, and I know probably you might not feel comfortable,
39:5339 minutes, 53 seconds Katey, to have something that you use every day or that you want to bring out in front of your closest friends and family members on on Christmas lunch that has great creates on it.
Chapter 30: When branded gifts actually work
40:0440 minutes, 4 secondsWell, I think it depends because if it was a shakurerie board, I would totally do it because I like you. Yeah. Um, and
40:1140 minutes, 11 secondsI would only do it because in that circumstance, I'm like, Ekta is a great giftgiver. I love a good shakurerie board.
40:1940 minutes, 19 secondsI'm going to use it. Wonderful. I am going to send you a chry board now without my branding though so that you can use it. Um but no,
40:2740 minutes, 27 secondsbut that's because I like to cross-promote people. Um but again, you I have to like you. I have to like the gift. Do you know what I mean?
40:3640 minutes, 36 secondsAnd you would like me based on the conversations that you and I have. the non-transactional exchange of emotions
40:4440 minutes, 44 secondsand feelings that we're having. That is what makes someone likable. Yes. Because again, prices can be beaten,
40:5240 minutes, 52 secondsservices can be found somewhere else.
40:5440 minutes, 54 secondsBut what can't be found, what can't be replaced is the thoughtfulness, is the connection,
41:0241 minutes, 2 secondsyou know, that can't be the care that can't be replaced.
41:0641 minutes, 6 secondsNo. And and this is where I'm I was saying like this is where you were also talking about strategic branding. So use
41:1341 minutes, 13 secondsyour brand where appropriate, where it obviously makes sense to use it because it actually is ongoing the share because
41:2141 minutes, 21 secondsI would happily ongo like it's almost like an inadverted advertisement for people I like within my world. If I'm
41:3041 minutes, 30 secondsout of place and I I cuz I'm such a big advocate of everybody that I work with,
41:3641 minutes, 36 secondsI will like I'm almost like your little cheer squad. Um, and so if I can find subtle ways to market and promote you, I will. Um,
41:4441 minutes, 44 secondsand that's beautiful. I love enablers. I love people that are enablers, that are connectors that will connect with you and that will help you connect. Look, we
41:5441 minutes, 54 secondsall want our net worth to go up. What we forget is that our network brings that net worth. It's about genuine human
42:0242 minutes, 2 secondsconnection and and and thank you for being such a wonderful human being and really caring about people in your in your circle and
42:1042 minutes, 10 secondswanting to do the best thing by them. I think that's so precious. The world need needs more of you. Can we replicate you?
42:1942 minutes, 19 secondsUm and and this is the gift of gift giving like as in again don't like as in if I if it wasn't my personality. If it
42:2842 minutes, 28 secondswasn't the kind of person I am, then you know, I know that my friends would not care for a goodie reward with your
42:3542 minutes, 35 secondsbranding cuz they don't love you as much as I love you.
42:3942 minutes, 39 secondsOf course. Of course. Absolutely. And that's that's another thing as well.
Chapter 31: Gifts as conversation starters
42:4442 minutes, 44 secondsGive a gift that could potentially be a conversation starter. And usually a conversation starter is something that is high utility.
42:5242 minutes, 52 secondsYou told me about the lip gloss that you received with the mirror.
42:5542 minutes, 55 secondsYes. You know, that's a conversation starter. I know with my website developer, if they still have that frame with their daughter as superhero hanging on there, anytime someone comes to them,
43:0643 minutes, 6 secondswe go, "Oh, that's a really cute photo.
43:0743 minutes, 7 secondsWhere'd you get that?" It's it's about conversation style because again, it brings back that gushing memory of the emotions you felt at that time when you received it. and uh you feel validated.
43:2043 minutes, 20 secondsYou feel like, okay, someone cared about this, you know, oh, you know, I'm so glad ET gave me that or am I not glad that I put this out?
43:2843 minutes, 28 secondsYeah. And I think um some of the cuz obviously lip gloss is a feminine thing.
43:3343 minutes, 33 secondsIt may not meet all the guys requirements, but some of the gifts I've seen some of my guy friends love and um colleagues is t-shirts. Like,
43:4143 minutes, 41 secondsyes,
43:4243 minutes, 42 secondst-shirts that not branded t-shirts obviously, but like t-shirts with a little weird squiggle on it. Um,
43:4943 minutes, 49 secondsbut that squiggle actually means something to them. Correct.
43:5343 minutes, 53 secondsI have no idea how they think of these things, but it means something to them.
43:5843 minutes, 58 secondsUm, because they've gone on some sort of like anime nerd tunnel. And good on you um if that is the nerd tunnel that you
44:0544 minutes, 5 secondsdo. But that's the thoughtfulness of the gift giving. a t-shirt is in the right hands of the right person is memorable.
Chapter 32: T-shirts, phone covers, and niche gifting for the right person
44:1344 minutes, 13 secondsUh mobile phone covers um sometimes like this is the difference between doing it right and doing it wrong is what did you
44:2044 minutes, 20 secondsput on the mobile phone cover and sometimes if you're having it branded you and you do want to use your own brand versus another. It's it's how you
44:2944 minutes, 29 secondsdo your branding. It it's how you do your logo. Um and making sure it's thoughtful in that process.
44:3644 minutes, 36 secondsCorrect. And it can still be something as you said can still be with your logo as long as it's not it's not taking away
44:4444 minutes, 44 secondsfrom from from the basic sanctity of the giftgiving. You know, it's not about um
44:5244 minutes, 52 secondsit's not taking away from that and becoming about about me as opposed to about you. If it's as long as it's still about you,
45:0145 minutes, 1 secondthat's what's important. I know I I have uh I always have a stash of uh hand sanitizers with the Great Creates logo on it and I've given it out to friends,
45:1245 minutes, 12 secondsnot because I'm promoting our business,
45:1345 minutes, 13 secondsbut because I always have a stash in my bag when we're going out for picnics and things. Here, take this, you know, use this, use this. And that's okay. And
45:2045 minutes, 20 secondsit's got a pretty large sticker of great creat. But I'm not promoting my brand. Again, it's a utility.
45:2745 minutes, 27 secondsYeah. I I actually even think um is it marketplace? They used usually run this event every year um for finance brokers.
45:3645 minutes, 36 secondsIt's a pretty awesome event. It's pretty big if you want to learn more about software and things like that. Um and when you go through all the different
45:4345 minutes, 43 secondsthings, you'll find most of them have like a gift of sorts for you to collect from them. I think it was affordable
45:5045 minutes, 50 secondsstaffing. Um, what one of the times that I was there, they gave a lint roller and I have a dog, a very, you know,
46:0246 minutes, 2 secondsglitter, like his hair is like glitter.
46:0446 minutes, 4 secondsIt really gets everywhere. And I was like, can I take these? And they're like, yes, sure. Yeah.
46:1046 minutes, 10 secondsAnd and I remember which particular organisation is because it had branding on it. And it again is a memorable,
46:1846 minutes, 18 secondspractical gift that you use every day and you're grateful for it.
46:2246 minutes, 22 secondsYeah. Cuz this guy, he glitters way too much. Yeah. Yeah. Yeah.
46:2846 minutes, 28 secondsAnd so, um, yeah, it's this part where how do you be thoughtful? How do you do the execution with the person's and
46:3646 minutes, 36 secondsopportunities in mind as you go out into the world?
Chapter 33: Giveaway vs gift: the important distinction
46:4046 minutes, 40 secondsCorrect. I will just just make a slight mention here. of a giveaway versus a gift.
46:5046 minutes, 50 secondsSo when you're at trade throws and when you're at conferences and you're going around different tables, what you're receiving then wouldn't be a gift. It would be more like a giveaway.
46:5946 minutes, 59 secondsAnd yes, by all means, if you're doing a promotional giveaway, it's pointless if it doesn't have your details on it. You
47:0747 minutes, 7 secondsmust, it's a freebie giveaway. You want people to be able to contact you. It must have your logo or your company name with your website address or phone
47:1547 minutes, 15 secondsnumber or whatever it is that they want to be able to get in touch with you, you know. So, that's really important. When we're talking about strategic gifting,
47:2447 minutes, 24 secondswe are talking about our top referral partners or we are talking about our top tier clients or we are talking about clients
47:3147 minutes, 31 secondsthat we want to work with potentially and and how do we establish that connection and relationship with them.
47:3947 minutes, 39 secondsSo that is the strategic gifting side of things.
47:4147 minutes, 41 secondsYes. And it I think sometimes when you see gifts, you don't really separate them into two buckets. You just think of them as gifts. And what you're really
47:5047 minutes, 50 secondssaying is there is the client retention part and the being of service to your community who you already serve. Be
47:5847 minutes, 58 secondsthoughtful about it. But then if you're doing a trade show, do thoughtfulness in a fun way. Like I did get notebooks and
48:0648 minutes, 6 secondsI did get carry bags but I do not remember one of your business names.
48:0948 minutes, 9 secondsYes. Exactly. Exactly. Exactly. And notebooks can be done in a great way as well. Oh, I love a good notebook.
48:1648 minutes, 16 secondsYou know or or a bag can be done in a great way as well. But as you said, I love a good notebook. And you love a good pen. Not like a dodgy pen. You have
48:2548 minutes, 25 secondslike is in the ink has to like almost be flow. Exactly.
Chapter 34: Where to reach Ekta
48:3048 minutes, 30 secondsI'm I love calligraphy. We're going to go down rabbit holes. Um before we go down another rabbit hole, if people wanted to reach out to you or um Ekta,
48:4048 minutes, 40 secondswhere should they go and what should they do?
48:4248 minutes, 42 secondsYeah, so people are very very welcome to contact me directly on 13001g greatate.
48:4948 minutes, 49 secondsThat's our phone number. It's on my website which is greatcreat.com.auu.
48:5548 minutes, 55 secondsUm hoping you can put that in your show notes uh Katie. So because it's the spelling it's g r e a tcreat c r e a t e s greatcreates.com.au.
49:0749 minutes, 7 secondsYou can reach me there. Um again expect me to pick up the phone and call you and ask you a bunch of questions and then uh
49:1549 minutes, 15 secondsyou know establish a relationship from there. But yes, I'll be curious. I'll be asking a lot of questions and it's because I want to do I want to get it right for you.
49:2449 minutes, 24 secondsAh awesome. Thank you so much for joining me for this conversation. Again, um for anybody who's listening to this,
49:3249 minutes, 32 secondsif you do have questions, if you want us to run another podcast on any particular topic, I'm sure we can chat. Um just
49:4049 minutes, 40 secondsleave your comments below. Um or feel free to reach out. Uh we'll be happy to help you. Thank you again, Ekta, for joining me on this conversation. It was so good to catch up with you.
49:5049 minutes, 50 secondsThank you to catch up. Thank you for inviting me and lovely as always to talk to you, Katey. All right.
